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Customer equity management as formative second-order construct

2008147 citationsJournal Article

Authors

Manfred Bruhn · University of Basel

Dominik Georgi · Frankfurt School of Finance & Management

Karsten Hadwich · University of Basel

Topics & Keywords

Customer Service Quality and Loyalty Customer churn and segmentation Consumer Market Behavior and Pricing

Publication Details

Published in: Journal of Business Research

Volume 61, Issue 12, pp. 1292-1301

DOI: 10.1016/j.jbusres.2008.01.016

Field-Weighted Citation Impact: 16.79

Customer equity management as formative second-order construct | Researchclopedia