Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

1977372 citationsJournal Article

Authors

Ruby Roy Dholakia · Indian Institute of Management Calcutta

Abstract

Journal Article Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? Get access Ruby Roy Dholakia, Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Brian Sternthal Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 4, March 1977, Pages 223–232, https://doi.org/10.1086/208671 Published: 01 March 1977

Topics & Keywords

Psychology of Social Influence

Publication Details

Published in: Journal of Consumer Research

Volume 3, Issue 4, pp. 223-223

DOI: 10.1086/208671

Field-Weighted Citation Impact: 28.24

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Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Authors

Abstract

Topics & Keywords

Publication Details