Pricing: Making Profitable Decisions

19801,802 citationsJournal Article

Authors

Abstract

Part I: Introduction. Part II: Prices and Demand. Part III: Determining Relevant Costs for Pricing. Part IV: Developing Pricing Strategies. Part V: Administering the Pricing Function. Part VI: Special Topics on Pricing. Part VII: Recommendations.

Topics & Keywords

Economic Theory and Institutions Economic theories and models Securities Regulation and Market Practices

Publication Details

Published in: Journal of Marketing

Volume 44, Issue 1, pp. 107-107

DOI: 10.2307/1250041

Field-Weighted Citation Impact: 9.40

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Pricing: Making Profitable Decisions

Authors

Abstract

Topics & Keywords

Publication Details