Academic staff and public communication: a survey of popular science publishing across 13 countries

This study is a cross-national empirical analysis of popular science publishing among university staff in a 13-country sample. The countries included in the study are: Argentina, Australia, Brazil, Canada, Finland, Germany, Hong Kong, Italy, Malaysia, Mexico, Norway, the UK and the USA. The study seeks to quantify the extent of popular science publishing and its relationship with scientific publishing. Popular science publishing was measured as the number of articles written by scientists in newspapers and magazines over the three-year period 2005-07. Our findings suggest that popular science publishing is undertaken by a minority of academic staff and to a far lesser extent than scientific publishing. Despite the arguably fewer rewards associated with publishing for the non-specialist public, our data suggests that academic staff with popular publications have higher levels of scientific publishing and academic rank. The positive relationship between scientific and popular publishing is consistent across all countries and academic fields. The extent of popular science publishing varies with field and country.