Prototyping is the shorthand of innovation

It was the pathway to discovering the structure of DNA. It was an early approach to understanding supersonic flight. It was the design source for Apple's first computer mouse. Taking on the role of storyteller, Tom Kelley narrates parables that joyfully share his insights on the value of prototyping. He offers many lessons that together make it abundantly clear that creative epiphanies and model building go hand in hand.