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Price, Product Information, and Purchase Intention: An Empirical Study

1994996 citationsJournal Article

Authors

Tung‐Zong Chang · Feng Chia University

Albert R. Wildt · University of Missouri

Topics & Keywords

Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 22, Issue 1, pp. 16-27

DOI: 10.1177/0092070394221002

Field-Weighted Citation Impact: 7.67

Price, Product Information, and Purchase Intention: An Empirical Study | Researchclopedia