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Reverse auctions for relationship marketers

200472 citationsJournal Article

Authors

Shawn P. Daly · Tiffin University

Prithwiraj Nath · Xavier School of Management

Topics & Keywords

Auction Theory and Applications Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Publication Details

Published in: Industrial Marketing Management

Volume 34, Issue 2, pp. 157-166

DOI: 10.1016/j.indmarman.2004.07.013

Field-Weighted Citation Impact: 6.35

Reverse auctions for relationship marketers | Researchclopedia