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Do Retailers Benefit from Deploying Customer Analytics?

201496 citationsJournal Article

Authors

Frank Germann · University of Notre Dame

Gary L. Lilien · Pennsylvania State University

Lars Fiedler · McKinsey & Company (Germany)

Matthias Kraus · McKinsey & Company (Germany)

Topics & Keywords

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Customer Service Quality and Loyalty

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Journal of Retailing

Volume 90, Issue 4, pp. 587-593

DOI: 10.1016/j.jretai.2014.08.002

Field-Weighted Citation Impact: 5.85

Do Retailers Benefit from Deploying Customer Analytics? | Researchclopedia