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Purpose This paper seeks to look at the influence of modern social behaviour on library provision, with specific reference to how interior display and complementary furniture play their part in fulfilling customer needs. Design/methodology/approach Evidence of library evolution and its impact on customer popularity is found through case studies taken from across the UK and from Point Eight's own experience as a manufacturer of products for this sector. Specific reference is made to Coventry's Arena Park Library. Location, architecture, infrastructure and services are highlighted and discussed as factors contributing to increased footfall and a general resurgence of library popularity. References are identified through domain links. Findings Findings are based on information and figures published by library services and local authorities. Evidence suggests that many libraries are winning their fight against new and evolving competition through reinvention. Examples of embracing change positively, rather than seeking an alternative vision, are discussed. Practical implications The article provides information on the effective use of library space, shelving solutions and furniture. Originality/value The paper identifies the power of consumer behaviour in the reshaping of public services. Readers are provided with examples of innovation in library service provision that will help those involved in future planning to challenge old concepts, and encourage new and original ideas.