Multi-Project Strategy and Market-Share Growth The Benefits of Rapid Design Transfer in New Product Development

effective management of a firm's resources (Meyer and Utterback, 1993).Different ways multiple projects relate to each other technologically should have different impacts on a firm's performance in the market, as well as on the structure of their organizations.Consideration of multi-project strategy includes both the linkages between different product lines (inter-product line linkages) and the linkages between past and present projects (evolutionary linkages).The management of these linkages technically and organizationally is a strategic and potentially critical issue for the firm's effectiveness overall in product development.