Measuring the Involvement Construct

19855,824 citationsJournal Article

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Journal Article Measuring the Involvement Construct Get access Judith Lynne Zaichkowsky Judith Lynne Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 341–352, https://doi.org/10.1086/208520 Published: 01 December 1985 Article history Received: 01 March 1984 Revision received: 01 June 1985 Published: 01 December 1985

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty

Publication Details

Published in: Journal of Consumer Research

Volume 12, Issue 3, pp. 341-341

DOI: 10.1086/208520

Field-Weighted Citation Impact: 35.36

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Measuring the Involvement Construct

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Abstract

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Publication Details