Segmentation Of The Senior Pleasure Travel Market

1989289 citationsJournal Article

Authors

Abstract

The reasons members of the senior market travel forpleasure are used to segment that market into smaller homogenous groups. Findings suggest that the senior market is not one large homogenous group but many submarkets, each with its own needs.

Topics & Keywords

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Publication Details

Published in: Journal of Travel Research

Volume 27, Issue 3, pp. 14-21

DOI: 10.1177/004728758902700304

Field-Weighted Citation Impact: 9.76

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Segmentation Of The Senior Pleasure Travel Market

Authors

Abstract

Topics & Keywords

Publication Details