Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

200546 citationsJournal Article

Authors

Louis Capozzi · Publicis Groupe (Germany)

Abstract

<h3>ABSTRACT</h3> One of America9s greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Topics & Keywords

Organizational Leadership and Management Strategies Corporate Identity and Reputation

Publication Details

Published in: Journal of Advertising Research

Volume 45, Issue 3, pp. 290-293

DOI: 10.1017/s0021849905050324

Field-Weighted Citation Impact: 1.65

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Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Authors

Abstract

Topics & Keywords

Publication Details