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Organizing today for the digital marketing of tomorrow

1998128 citationsJournal Article

Authors

Andrew J. Parsons · McKinsey & Company (United States)

Michael Zeisser · McKinsey & Company (United States)

Robert Waitman · McKinsey & Company (United States)

Topics & Keywords

Digital Economy and Transformation Regional Economic Development and Innovation Social and Behavioral Studies

Publication Details

Published in: Journal of Interactive Marketing

Volume 12, Issue 1, pp. 31-46

DOI: 10.1002/(sici)1520-6653(199824)12:1<31::aid-dir4>3.0.co;2-x

Field-Weighted Citation Impact: 7.13

Organizing today for the digital marketing of tomorrow | Researchclopedia