The Lost-Letter Technique: A Scaling Experiment

Journal Article THE LOST-LETTER TECHNIQUE: A SCALING EXPERIMENT Get access D. M. GEORGOFF, D. M. GEORGOFF Associate Professors of Marketing *Florida Atlantic University Search for other works by this author on: Oxford Academic Google Scholar B. J. HERSKER, B. J. HERSKER Associate Professors of Marketing *Florida Atlantic University Search for other works by this author on: Oxford Academic Google Scholar R. G. MURDICK R. G. MURDICK Professor of Management *Florida Atlantic University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 36, Issue 1, SPRING 1972, Pages 114–119, https://doi.org/10.1086/267983 Published: 01 January 1972