Minga Perú 's strategy for social change in the Perúvian Amazon: A rhetorical model for participatory, intercúltúral practice to advance húman rights

Deep in the Peruvian Amazon, when Minga Perú’s radio production team receives a letter about spousal abuse, or any other burning topic, the letter is catalogued based on subject, audience relevance, and urgency. Listeners’ letters serve as the basis for creating the program scripts of Bienvenida Salud (Welcome Health), Minga’s long-running socio drama broadcast three times per week by ten jungle-reaching radio stations. In the program, Emira, Doñita, Peta, and Pasionaria bring social issues to life in a seriously playful and culturally-relevant manner, spurring conversation among listeners and subsequent decisions and actions. Minga has created a listener-as-producer feedback loop whereby the radio program originates with listener experiences and thrives on continuous listener interaction and feedback.