On Method in Consumer Research: A Critical Relativist Perspective

1986283 citationsJournal Article

Authors

Abstract

Journal Article On Method in Consumer Research: A Critical Relativist Perspective Get access Paul F. Anderson Paul F. Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 155–173, https://doi.org/10.1086/209058 Published: 01 September 1986 Article history Received: 01 August 1985 Revision received: 01 April 1986 Published: 01 September 1986

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Wine Industry and Tourism Management and Marketing Education

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Consumer Research

Volume 13, Issue 2, pp. 155-155

DOI: 10.1086/209058

Field-Weighted Citation Impact: 29.55