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Basic Marketing: A Managerial Approach

19781,678 citationsJournal Article

Authors

E. Jerome McCarthy

Topics & Keywords

Management and Marketing Education Marketing and Advertising Strategies Business Strategies and Innovation

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing

Volume 42, Issue 4, pp. 103-103

DOI: 10.2307/1250097

Field-Weighted Citation Impact: 50.31

Basic Marketing: A Managerial Approach | Researchclopedia