Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001
6,399 citations
Journal Article
Field-Weighted Citation Impact:
73.70
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty | Researchclopedia