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Disentangling Preferences and Learning in Brand Choice Models

201126 citationsJournal Articlegreen Open Access

Authors

Sangwoo Shin · Purdue University West Lafayette

Sanjog Misra · University of Chicago

Dan Horsky · University of Rochester

Topics & Keywords

Economic and Environmental Valuation Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: SSRN Electronic Journal

DOI: 10.2139/ssrn.1865866

Disentangling Preferences and Learning in Brand Choice Models | Researchclopedia