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Representations of older adults in television advertisements

2006124 citationsJournal Article

Authors

Monica Lee · Washington University in St. Louis

Brian Carpenter · Washington University in St. Louis

Lawrence S. Meyers · California State University, Sacramento

Topics & Keywords

Media, Gender, and Advertising Media Influence and Health Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Journal of Aging Studies

Volume 21, Issue 1, pp. 23-30

DOI: 10.1016/j.jaging.2006.04.001

Field-Weighted Citation Impact: 4.90

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