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Facebook as international eMarketing strategy of Taiwan hotels

2011219 citationsJournal Article

Authors

Yu-Lun Hsu · Nan Jeon University of Science and Technology

Topics & Keywords

Digital Marketing and Social Media Technology Adoption and User Behaviour Impact of Technology on Adolescents

Publication Details

Published in: International Journal of Hospitality Management

Volume 31, Issue 3, pp. 972-980

DOI: 10.1016/j.ijhm.2011.11.005

Field-Weighted Citation Impact: 27.95

Facebook as international eMarketing strategy of Taiwan hotels | Researchclopedia