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Children's perception of the value of an advertised product

19774 citationsJournal Article

Authors

Anees A. Sheikh · Marquette University

Martin X. Moleski

Abstract

(1977). Children's perception of the value of an advertised product. Journal of Broadcasting: Vol. 21, No. 3, pp. 347-354.

Topics & Keywords

Media, Gender, and Advertising Literacy, Media, and Education Intellectual Property Rights and Media

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Broadcasting

Volume 21, Issue 3, pp. 347-354

DOI: 10.1080/08838157709363843

Field-Weighted Citation Impact: 1.01

Children's perception of the value of an advertised product | Researchclopedia