The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer

2011115 citationsJournal Articlegold Open Access

Authors

Ronan W. Glynn · Ollscoil na Gaillimhe – University of Galway

John Kelly · Ollscoil na Gaillimhe – University of Galway

Norma Coffey · Ollscoil na Gaillimhe – University of Galway

Karl Sweeney · Ollscoil na Gaillimhe – University of Galway

Michael J. Kerin · Ollscoil na Gaillimhe – University of Galway

Abstract

The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.

Topics & Keywords

Data-Driven Disease Surveillance Health Literacy and Information Accessibility Social Media in Health Education

UN Sustainable Development Goals

Good health and well-being

Publication Details

Published in: BMC Cancer

Volume 11, Issue 1, pp. 442-442

DOI: 10.1186/1471-2407-11-442

Field-Weighted Citation Impact: 3.79