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Netnography: Doing Ethnographic Research Online | Researchclopedia

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Netnography: Doing Ethnographic Research Online

20101,998 citationsJournal Article

Authors

Stephanie O’Donohoe · University of Edinburgh

Abstract

(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.

Topics & Keywords

Digital Games and Media Fashion and Cultural Textiles Digital Communication and Language

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: International Journal of Advertising

Volume 29, Issue 2, pp. 328-330

DOI: 10.2501/s026504871020118x

Field-Weighted Citation Impact: 138.48