Determinants of Intention to Adopt a Low-Fat Diet in Men 30 to 60 Years Old: Implications for Heart Health Promotion

The results suggests that the theory of planned behavior can be an effective tool in the planning of heart health promotion. They indicate that low-fat diet programs for men should target the work site and peer-group organizations, and place emphasis on adapting usual recipes. Though accenting the health and nutritional benefits of a low-fat diet, messages should appeal to emotion as well as reason.