Internet Banking Adoption in Kuala Lumpur: An Application of UTAUT Model

Internet banking is becoming a new focuses as the number of internet users is increasing globally and its benefits.This study aimed to investigate the factors and determinants of internet banking adoption among Malaysian.Four factors that proposed to influence the adoption from Unified theory of acceptance and use of technologywere included in this study. A total of 200 respondents were collected using convenience sampling. Results ofthis study showed that performance expectancy (r = 0.51, p < 0.01), effort expectancy (r = 0.55, p < 0.01), socialinfluence (r = 0.64, p < 0.01), facilitating condition (r = 0.63, p < 0.01) and trust (r = 0.55, p < 0.01) werepositively correlated with behavioral intention among respondents. Analysis of multiple linear regressions wasused to determine the predictors of internet banking adoption among Malaysian. The results showed thatperformance expectancy, effort expectancy, social influence, facilitating condition and trust explained 56.6%variance of behavioral attention among the respondents (F = 50.54, p < 0.01). Knowing the determinants oninternet banking adoption could help banking company to improve their service to attract more users. Besides,the use of internet banking could reduce the frequency to bank that indirectly reduce air pollution.