The case for case studies in management research

It is commonly asserted that qualitative research in the organizational sciences lacks the rigor and objectivity of the quantitative approach. Case studies, while commonly used for educational purposes, have been viewed in a less favorable light in terms of research. This paper suggests that case studies represent an important research track in organizational science, not only as a method of generating hypotheses for quantitative studies, but for generating and testing theory. The paper will develop arguments in support of case study research, will highlight particular issues and constraints relating to case study research, and will offer recommendations for the use of this method.