The long tail: why the future of business is selling less of more

20072,932 citationsJournal Article

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Abstract

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

Topics & Keywords

Business Strategy and Innovation Business Strategies and Innovation Big Data and Business Intelligence

Publication Details

Published in: Choice Reviews Online

Volume 44, Issue 05, pp. 44-2783

DOI: 10.5860/choice.44-2783

Field-Weighted Citation Impact: 497.30

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The long tail: why the future of business is selling less of more

Authors

Abstract

Topics & Keywords

Publication Details