Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

20041,125 citationsJournal Article

Authors

Radan Martinec · University of the Arts London

Abstract

Journal Article Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings Get access Kent Grayson, Kent Grayson Search for other works by this author on: Oxford Academic PubMed Google Scholar Radan Martinec Radan Martinec Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 296–312, https://doi.org/10.1086/422109 Published: 01 September 2004

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Art History and Market Analysis Consumer Retail Behavior Studies

Publication Details

Published in: Journal of Consumer Research

Volume 31, Issue 2, pp. 296-312

DOI: 10.1086/422109

Field-Weighted Citation Impact: 25.29

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Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Authors

Abstract

Topics & Keywords

Publication Details