Ease of retrieval as information: Another look at the availability heuristic.

Experienced ease of recall was found to qualify the implications of recalled content. Ss who had to recall 12 examples of assertive (unassertive) behaviors, which was difficult, rated themselves as less assertive (less unassertive) than subjects who had to recall 6 examples, which was easy In fact, Ss reported higher assertiveness after recalling 12 unassertive rather than 12 assertive behaviors. Thus, self-assessments only reflected the implications of recaUed content if recall was easy The impact of ease of recall was eliminated when its informational value was discredited by a misattribution manipulation. The informative functions of subjective experiences are discussed.