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Marketing: conceptos y estrategias | Researchclopedia

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Marketing: conceptos y estrategias

2000278 citationsJournal Article

Authors

Miguel Antonio Santesmases Mestre

Topics & Keywords

Organizational Management and Innovation Advertising and Communication Studies Diverse Applied Research Studies

Publication Details

Published in: Dialnet (Universidad de la Rioja)

Field-Weighted Citation Impact: 9.01