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Social media: The new hybrid element of the promotion mix

20094,001 citationsJournal Article

Authors

W. Glynn Mangold · Murray State University

David J. Faulds · University of Louisville

Topics & Keywords

Digital Marketing and Social Media Impact of Technology on Adolescents Marketing and Advertising Strategies

Publication Details

Published in: Business Horizons

Volume 52, Issue 4, pp. 357-365

DOI: 10.1016/j.bushor.2009.03.002

Field-Weighted Citation Impact: 247.87

Social media: The new hybrid element of the promotion mix | Researchclopedia