Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production
2009
571 citations
Journal Article
green Open Access
Field-Weighted Citation Impact:
17.00
Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production | Researchclopedia