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Modeling Consumer Learning from Online Product Reviews

201239 citationsJournal Articlegreen Open Access

Authors

Yi Zhao · Georgia State University

Yi Zhao · University of Southern California

Sha Yang · University of Southern California

Vishal Narayan · Hong Kong University of Science and Technology

Zhao Ying · Georgia State University

Zhao Ying · Georgia State University

Topics & Keywords

Digital Marketing and Social Media Consumer Market Behavior and Pricing Media Influence and Politics

Publication Details

Published in: SSRN Electronic Journal

DOI: 10.2139/ssrn.1832763

Modeling Consumer Learning from Online Product Reviews | Researchclopedia