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Web 2.0: Conceptual foundations and marketing issues

2008982 citationsJournal Articlebronze Open Access

Authors

Efthymios Constantinides · University of Twente

Stefan J Fountain · University of Twente

Topics & Keywords

Digital Marketing and Social Media Wikis in Education and Collaboration Web and Library Services

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Journal of Direct Data and Digital Marketing Practice

Volume 9, Issue 3, pp. 231-244

DOI: 10.1057/palgrave.dddmp.4350098

Field-Weighted Citation Impact: 109.79

Web 2.0: Conceptual foundations and marketing issues | Researchclopedia