Tourism Gentrification: The Case of New Orleans' Vieux Carre (French Quarter)

This paper examines the process of 'tourism gentrification' using a case study of the socio-spatial transformation of New Orleans' Vieux Carre (French Quarter) over the past half-century. Tourism gentrification refers to the transformation of a middle-class neighbourhood into a relatively affluent and exclusive enclave marked by a proliferation of corporate entertainment and tourism venues. Historically, the Vieux Carre has been the home of diverse groups of people. Over the past two decades, however, median incomes and property values have increased, escalating rents have pushed out lower-income people and African Americans, and tourist attractions and large entertainment clubs now dominate much of the neighbourhood. It is argued that the changing flows of capital into the real estate market combined with the growth of tourism enhance the significance of consumption-oriented activities in residential space and encourage gentrification. The paper contests explanations that view gentrification as an expression of consumer demands, individual preferences or market laws of supply and demand. It examines how the growth of securitisation, changes in consumption and increasing dominance of large entertainment firms manifest through the development of a tourism industry in New Orleans, giving gentrification its own distinct dynamic and local quality.