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A descriptive model of the consumer co-production process

20071,001 citationsJournal Article

Authors

Michael Etgar · College of Management Academic Studies

Topics & Keywords

Service and Product Innovation Consumer Retail Behavior Studies Customer Service Quality and Loyalty

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 36, Issue 1, pp. 97-108

DOI: 10.1007/s11747-007-0061-1

Field-Weighted Citation Impact: 44.80

A descriptive model of the consumer co-production process | Researchclopedia