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Consumer food choices: the role of price and pricing strategies

2011238 citationsJournal Articlebronze Open Access

Authors

Ingrid HM Steenhuis · EMGO Institute for Health and Care Research

Wilma Waterlander · EMGO Institute for Health and Care Research

Anika de Mul · EMGO Institute for Health and Care Research

Abstract

Since price is more important for low-income consumers we recommend mainly focusing on their preferences and needs.

Topics & Keywords

Consumer Attitudes and Food Labeling Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Publication Details

Published in: Public Health Nutrition

Volume 14, Issue 12, pp. 2220-2226

DOI: 10.1017/s1368980011001637

Field-Weighted Citation Impact: 9.11

Consumer food choices: the role of price and pricing strategies | Researchclopedia