Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
Humour effect on memory and attitude: moderating role of product involvement
2003
128 citations
Journal Article
Field-Weighted Citation Impact:
9.19
Humour effect on memory and attitude: moderating role of product involvement | Researchclopedia