Accounting for Social-Desirability Bias in Survey Sampling

201570 citationsJournal Article

Authors

Steven H. Gittelman

Victor Lange · Catalina (United States)

William A. Cook · Advantage Forensics (Canada)

Susan M. Frede · Lipetsk State Pedagogical University

Paul J. Lavrakas

Christine Pierce · Nielsen (United States)

Randall K. Thomas · GfK (United States)

George Terhanian ·

Abstract

Advertising Research Foundation FoQ 2 Initiative Leaders George Terhanian The NPD Group, Inc., george.terhanian{at}npd.com Christopher Bacon Advertising Research Foundation, chris{at}thearf.org Gian Fulgoni comScore, Inc., gfulgoni{at}comscore.com Survey research heavily relies on

Topics & Keywords

Survey Sampling and Estimation Techniques Survey Methodology and Nonresponse Economic and Environmental Valuation

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Advertising Research

Volume 55, Issue 3, pp. 242-254

DOI: 10.2501/jar-2015-006

Field-Weighted Citation Impact: 3.91