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Disentangling preferences, inertia and learning in brand choice models

200814 citationsJournal Articlegreen Open Access

Authors

Abstract

Thesis (Ph. D.)--University of Rochester. William E. Simon Graduate School of Business Administration, 2008.

Topics & Keywords

Consumer Market Behavior and Pricing Economic and Environmental Valuation Economics of Agriculture and Food Markets

Publication Details

Published in: UR Research (University of Rochester)

Field-Weighted Citation Impact: 3.67

Disentangling preferences, inertia and learning in brand choice models | Researchclopedia