Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria

1986816 citationsJournal Article

Authors

Elizabeth C. Hirschman · New York University

Abstract

As the conception of what marketing is has evolved, so must the methods of inquiry also evolve. Marketing now is viewed as a socially constructed enterprise. Thus, what is needed are inputs from th...

Topics & Keywords

Ethics in Business and Education Management and Marketing Education Management Theory and Practice

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing Research

Volume 23, Issue 3, pp. 237-237

DOI: 10.2307/3151482

Field-Weighted Citation Impact: 27.35