Defining and Estimating a Trading Area

19641,060 citationsJournal Article

Authors

David L. Huff · University of California, Los Angeles

Abstract

What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.

Topics & Keywords

Organizational Management and Leadership Global trade and economics Economic theories and models

Publication Details

Published in: Journal of Marketing

Volume 28, Issue 3, pp. 34-38

DOI: 10.1177/002224296402800307

Field-Weighted Citation Impact: 0.00

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Defining and Estimating a Trading Area

Authors

Abstract

Topics & Keywords

Publication Details