Trends Affecting the Implementation of Advertising and Promotion

197310 citationsJournal Article

Authors

Seymour Banks · Accessible Designs (United States)

Abstract

The past, present, and future role of advertising and promotion as seen by many of today's top business executives is described by the author. The article also reports some of the organizational and functional changes in advertising and promotion personnel made during the past 15 years.

Topics & Keywords

Marketing and Advertising Strategies Digital Marketing and Social Media Management and Marketing Education

Publication Details

Published in: Journal of Marketing

Volume 37, Issue 1, pp. 19-28

DOI: 10.1177/002224297303700104

Field-Weighted Citation Impact: 3.42

Command Palette

Trends Affecting the Implementation of Advertising and Promotion

Authors

Abstract

Topics & Keywords

Publication Details