Using Background Music to Affect the Behavior of Supermarket Shoppers

1982845 citationsJournal Article

Authors

Ronald E. Milliman · Loyola University New Orleans

Abstract

This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.

Topics & Keywords

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Smart Parking Systems Research

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing

Volume 46, Issue 3, pp. 86-86

DOI: 10.2307/1251706

Field-Weighted Citation Impact: 8.22