Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Design and Analysis: A Researcher's Handbook

19762,036 citationsJournal Article

Authors

Geoffrey Keppel

Topics & Keywords

Innovative Human-Technology Interaction Information Systems Theories and Implementation Design Education and Practice

Publication Details

Published in: Journal of Marketing Research

Volume 13, Issue 3, pp. 318-318

DOI: 10.2307/3150757

Field-Weighted Citation Impact: 62.60

Design and Analysis: A Researcher's Handbook | Researchclopedia