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Statistical Principles in Experimental Design

19924,374 citationsJournal Article

Authors

Donald R. Brown

Kenneth M. Michels

Topics & Keywords

Optimal Experimental Design Methods

Publication Details

Published in: Journal of Marketing Research

Volume 29, Issue 3, pp. 378-378

DOI: 10.2307/3172747

Field-Weighted Citation Impact: 238.29

Statistical Principles in Experimental Design | Researchclopedia