A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973139 citationsJournal Article

Authors

Frank M. Bass · Institute of Industrial Engineering

William L. Wilkie · Institute of Industrial Engineering

Abstract

A comparison of cross-sectional methods of analysis of multi-attribute attitude models indicates striking differences in predictive power. Importance weights do not detract from prediction, and correlations of attitude with preference compare favorably with attitude-affect correlations found in social psychology.

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Evolutionary Psychology and Human Behavior

Publication Details

Published in: Journal of Marketing Research

Volume 10, Issue 3, pp. 262-269

DOI: 10.1177/002224377301000306

Field-Weighted Citation Impact: 41.50

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A Comparative Analysis of Attitudinal Predictions of Brand Preference

Authors

Abstract

Topics & Keywords

Publication Details