Entrepreneurship Theory and Practice

Franchisees’ affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee’s affective commitment and franchisee outcomes. We found that affective com- mitment to the franchise organization was positively related to franchisee objective perfor- mance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with mem- bership to the franchise) was low (Study 4). The implications of these findings are discussed.